SPOT IT SHOREWOOD
Find It. Scan It. Enter to Win!
To celebrate the launch of the new Shorewood Foundation website and logo, we’re inviting the community to join us for Spot It Shorewood — a Village-wide scavenger hunt designed to get residents exploring Shorewood, supporting local businesses, and having fun along the way.
Each week, a special Shorewood Foundation decal featuring our new logo and a QR code will be hidden somewhere in the Village of Shorewood. Your mission? Read the clue, spot it, scan it, and enter for a chance to win.
The campaign kicks off during the Shorewood Art Walk on May 14 and wraps up during the Shorewood Criterium Classic on June 26 — two community events proudly supported by the Shorewood Foundation.
THANKS FOR PLAYING SPOT IT!
HOW IT WORKS
Weekly Clues
A clue to a new hiding spot will be posted on this page every Thursday morning beginning May 14 and ending June 25. Happy hunting!
Spot the Decal
A sticker decal featuring our logo, QR code, and “YOU FOUND IT!” message will be hidden in a public location somewhere in Shorewood.
Scan and Enter
Once you find the sticker: Scan the QR code, complete the entry form, and tell us where you found it. Please leave the sticker in place so others can play, too!
Win Local
Two entrants will be selected at random each week. Each winner will receive a $100 gift card to a local Shorewood business!
2026 SPOT IT SHOREWOOD WINNERS
Weekly winners will be announced here, and on the Shorewood Foundation Facebook page and Instagram.
- May 14th (Art Walk) winners: Mike Eells (Draft & Vessel) and Cheyenne Rupert (Foxhole Craft Beer Shop & Kitchen)
- May 21st winners: Mae Irvin (Cloud Red) and Aidyn Pedersen (North Shore Boulangerie)
- May 28th winners: Moya Mowbray (North Shore Boulangerie) and Wil Roehl (Crave Cafe)
- June 4th winners: Shanna Beanan (Foxhole Craft Beer Shop & Kitchen) and Kristin Greenman (Wonderland)
- June 11th winners: Tommy Cavanaugh (#1 Chinese) and Sandy Kipp (Oak & Linen)
- June 18th winners: Lara Perry (Cloud Red) and Noah Newman (Crave Cafe)
- June 26th (Criterium) winners: John Graham (Brat House) and Whitnie Kuborn (Fiddleheads)
CLUES & HIDING SPOTS
May 14
Congratulations to all who successfully spotted the Shorewood Foundation decal during the Shorewood Art Walk on May 14th!
The decal with QR code was pinned to Professor Pinkerton the entertainer who wandered between shops and amidst the Art Walk patrons.
Photo credit: Ebby Szczerbinski
May 21-26
This week, the Spot It Shorewood decal was hidden in the window of American Family Insurance at 4484 N Oakland Ave, a favorite stop for dogwalkers and their four-legged friends!
Photo credit: Emma Molli
May 28-June 2
Clue #3 led seekers to the Shorewood Nature Preserve - located between Menlo and Newton on the east side of Lake Dr.
Those who ventured down the steep trail found the "Spot It Shorewood" decal on a tree cage.
The Shorewood Foundation is proud to provide financial support to this hidden gem in our Village!
Photo credit: Noah Newman
June 3-9
Our biggest week of Spot It yet!
In Shorewood, the word deli is synonymous with Benji's, which is where clue #4 led seekers. The decal was placed on the back of the retail complex's signage.
Photo credit: Leah DeMarco
June 11-16
Clue #5 led seekers to the painted traffic signal box on the corner of Oakland Ave. and Lake Bluff.
This box is also known as control box 8 on the "Signaling History: Signal Box Artwork" installation sponsored by Public Art Shorewood with support from the Shorewood Foundation and Shorewood Historical Society in 2020.
"Honoring the past and looking toward the future. Shorewood's official flower, zinnias and official native plant, butterfly milkweed, celebrate the beauty and growth of our vibrant community."
Photo credit: Gurucharan Vemuru
June 18-23
Floating helper = life rings located at Atwater Beach!
In 2024, the Shorewood Waters Project partnered with with WaterSAFE MKE to install Ring Buoy Life Stations at Atwater Beach (and Hubbard Park).
The installation was made possible by a grant from the Shorewood Foundation.
Photo credit: Claire Ellner
June 26
The Village showed up in a big way for the Shorewood Criterium on Friday, June 26! The final Spot It decal was clipped to the volunteer coordinator at the volunteer check-in tent.
Photo credit: Hilary Graham
OFFICIAL RULES
Important Dates
A clue will be posted weekly on Thursday mornings on the Shorewood Foundation website:
May 14 - Spot the sticker during the Shorewood Art Walk from 5-8pm!
May 21 - Clue active until May 26
May 28 - Clue active until June 2
June 4 - Clue active until June 9
June 11 - Clue active until June 16
June 18 - Clue active until June 23
June 25 - Spot the sticker all day at the 22nd Annual Criterium on June 26!
Winners will be selected and notified by the following Wednesday.
Eligibility
If you find the sticker, scan the QR code and complete the entry form, which includes your name, address, email address and where you found the sticker.
One entry per person per hiding spot.
You cannot win multiple times; once you’ve won, you are disqualified from future drawings.
Must be a Shorewood resident to win.
No purchase/donation is required to win.
Prizes
Weekly winners can select a $100 gift card from any of the 118 locally-owned or locally-franchised business located on Oakland between Capitol and Glendale impacted by the construction project.
Winners will be contacted via email, shared publicly on the Shorewood Foundation website, and on Facebook and Instagram.
Privacy & Communications
By entering your contact information in the contest form, you agree to receive marketing from the Shorewood Foundation. We do not share your information with anyone.